There are two CPC calculators we built for you on this page! The first is to estimate your average CPC using costs and clicks. The second helps you determine what a good cost/click is based on your target cost per conversion! These calculators are great for Google Ads but can be used for other platforms as well.
CPC Formula – How to Calculate Cost Per Click
Cost per click is a vital metric to determine how efficient you are being compared to other similar ads, campaigns, and keywords. It is comprised of two simple variables, cost and clicks.
Average CPC = Total Cost / Total Clicks
How to Calculate CPC Using Target CPA and Conversion Rate
This calculator is great for those who are already running an ad campaign, know their conversion rate, but need to shift cost/conversion. Using the below CPC formula and calculator you can precisely know what CPC you need to pay to hit your new target cost/conversion.
CPC = Target Cost/Conversion * Conversion Rate